The Pathway Academy deliver Accountability Training to organisations by developing an entire framework of accountability and alignment so that they can get consistent results and aligned teams. Embed’d is a sub-brand under the The Pathway Academy umbrella.
Overview
Industry:
Leadership Training
Location:
Rugby
Company size:
2 Employees
Delivery:
Brand Strategy
Logo Development
Brand Guidelines
Website
Marketing collateral
Social Media Banners
Landing pages
PowerPoint slides
And much more
Challenge
Growth often means outgrowing your current brand. When The Pathway Academy launched Embed‘d, they needed a brand identity that could support their expansion while staying true to their core identity. This then a brand refresh for The Pathway Academy as well, making the whole brand more cohesive.
Solution
A comprehensive brand strategy workshop was conducted, leading to the development of a distinct and cohesive identity for The Pathway Academy and Embed’d. This included detailed Brand Guidelines that showcased the new visual direction, ensuring consistency across all platforms. The solution also encompassed the design of a new landing page, and all launch materials, delivering a polished and engaging brand presence.
Outcome
The brand transformation became a catalyst for unprecedented growth:
Increased training platform enrolments after launching online platform
Attracted national partnerships in two new sectors
Developed a distinctive brand that commanded a premium price client base
Expanded from a regional training provider to a national thought leadership platform
Created a scalable product that supports future diversificationwww.embed-d.co.uk
“Tejal’s continuous dedication to developing our o erings has enabled us to delight our clients and showcase a truly unique proposition in the marketplace. The work produced has been nothing short of powerful. There is rarely anything we wish to change as they deeply understands our brand, our vision, and our objectives.
She seamlessly blends into our team, acting as a valued member. Our product stands out as truly unique, and thanks to TP Creative’s creativity, we can now share our offering in a way that sets us apart. This has been instrumental in reaching clients we couldn’t have reached before”