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IMPOWER specialises in assisting public service leaders in achieving long-term, positive transformations within intricate systems. Their approach fosters a shift in organisational mindset, emphasising outcomes and collaboration across boundaries.

Overview

Industry:

Public sector

Location:

London

Company size:

80-110 Employees

Services:

Brand Guidelines
Brochures (printed and digital)
Reports (printed and digital)
Social media graphics
Animation
Banners
Exhibition stand designs
Website design
And much more

Challenge

The Marketing team at IMPOWER identified a need to elevate the marketing collateral, exhibition stands, website and overall brand consistency across all platforms. These existing collateral didn’t represent the organisation’s identity, and lacked clear messaging and design appeal.

Solution

A comprehensive evaluation of the brand, led to the development of a new brand identity for all collateral. This included the creation of Brand Guidelines that involved recreating a new visual identity, from infographics, imagery to creating rules around the brand. We establish a more engaging and cohesive brand presence across all platforms, including exhibition stands, reports, website and social media banners, which contributed to better brand awareness, consistent messaging and a much more professional brand image.

Outcome

IMPOWER’s brand now reflects their organisation as a leader in the public sector. They have a host of marketing collateral that increases their brand awareness and engagement, that they never had before. The production of consistent designs has instilled confidence and empowerment within the organisation when showcasing their services. www.impower.co.uk

Working with TP creative has been great in terms of understanding IMPOWER, the scale we need to achieve, the clients we have, and the approach that’s right for our brand in our marketplace in terms of public sector consultulting.”

Lucienne Limer
Head of Marketing and Communication
IMPOWER