Retirement Security

Retirement Security has pioneered a distinctive approach to later living for nearly four decades. Established in 1983, it was among the first organisations in the UK to create independent retirement communities.

Overview

Industry:

Retirement Homes

Location:

Stratford-upon-Avon

Company size:

18-35 Employees

Delivery:

Brand Strategy
Logo Development
Brand Guidelines
Stationary Design
Website
Marketing Collateral
Social Media Banners
And much more

Before

Challenge

Under new leadership, it became clear that the brand required more than minor refinement. The website underperformed, and the overall identity no longer reflected the organisation’s ambition or market position.

Solution

We rebuilt the brand from the ground up, refining strategy, elevating the visual identity, and redesigning the website and marketing collateral to align with their ethos and resonate with ideal clients.

Outcome

200% increase in lead generation
25% expansion in market share within a competitive sector
20% increase in average client portfolio value
Recognition as a premium, forward-thinking brand
Improved internal morale and brand confidence

I had the pleasure of working with TP Creative during my time as CEO of Retirement Security, where she played a pivotal role in our brand refresh. Tejal brought a wealth of expertise, creativity, and strategic thinking to the table, delivering a fresh, compelling visual identity that truly elevated our brand image.

Her ability to translate business objectives into impactful design solutions is exceptional. From marketing collateral to brand strategy, Tejal ensured that every piece of work not only looked outstanding but also aligned seamlessly with our goals and target audience. Tejal is a true professional - collaborative, proactive, and committed to delivering excellence. I highly recommend her to any business looking to refine or redefine its brand with a thoughtful and strategic approach to design.”

Melanie Gowers
CEO of Retirement Security

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