First Base Solutions

First Base Solutions are a complete managed service for IT, telecoms, copiers and printers for all types of business. Established in 1994 they provide a one-stop-shop for IT requirements. First Base Solutions prides themselves on providing the following service: One Supplier, One System, One Fee.

Overview

Industry:
Public sector
Location:
London
Company size:
80-110 Employees
Delivery:

Brand Strategy
Logo Development
Brand Guidelines
Stationery Design
Website
Marketing collateral
Social Media Banners
And much mor

Challenge

Steve Bradstock, the Managing Director of First Base Solutions knew for a long time their branding was not reflective of the business have become over the years. Their logo looked very dated and they knew they were not reaching the right audience. Their website had very few visitors and was not converting potential leads to customers.

Solution

We focused on what makes First Base Solutions better than their competitors and what makes their services so unique. We created a brand re-design and new brand identity that was reflective of their brand strategy. We re-designed all their customer touch points, from their website to stationery, exhibition banners and social media posts.

Outcome

Beyond the professional rebrand, First Base Solutions experienced a fundamental business transformation:

• Expanded digital lead generation by 100% through optimised website performance and strategic form placement

• Attracted new customer segments with 20% higher lifetime value through targeted brand positioning

• Became recognised as a trusted, premium provider in the technology space

• Increased team productivity and client confidence by establishing a clear, compelling brand narrative that sales teams could confidently present

www.first-base-solutions.com

“Our brand was looking quite tired along with our website and didn’t really illustrate what we do as a company. Tejal re-designed the logo with a great brand identity which shows people what we do whilst still looking really professional.

We have re-done our company clothing, have re-designed our website and have had other advertising and promotional materials created. She is the best Graphic Designer I’ve come across in 30 years of trading and is absolutely brilliant value for money.

We no longer look elsewhere for pricing, Tejal has our absolute trust. Whenever we need anything we just pick up the phone and she delivers, time after time.”

Steve Bradstock
Managing Director of First Base Solutions

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